Measurement (grouping) division answers: if we have a total and know the size of each group, how many groups can we make? For example, 12 cookies with 4 per bag — how many bags? The group size is known; the number of groups is unknown. This is the repeated-subtraction interpretation of division.
Have students physically place objects into groups of a given size and count how many complete groups they make. Connect to repeated subtraction: starting at 12, subtract 4 repeatedly until reaching 0 — three times.
You've already learned division as equal sharing (partitive division): if 12 cookies are shared equally among 4 people, each person gets 3. In that version, the number of groups is known and you find the group size. Now you're learning a second version where the roles are reversed.
Measurement division (also called grouping or quotitive division) starts with a known group size and asks how many groups you can make. "I have 12 cookies and each bag holds 4 — how many bags can I fill?" The group size (4) is given; the number of groups (3) is what you find. You're not sharing out to people; you're measuring out portions of a fixed size and counting how many fit.
The clearest physical model is repeated subtraction. Start at 12. Remove one group of 4 — you have 8 left. Remove another group of 4 — you have 4 left. Remove one more — you reach 0. You subtracted three times, so you made three bags. This is why division is sometimes defined as repeated subtraction, just as multiplication is repeated addition (which you already know). The connection is tight: if 3 × 4 = 12, then 12 ÷ 4 = 3 by the same relationship, regardless of which story you use.
Here's the important mathematical fact that often surprises students: both division stories always give the same numerical answer. 12 ÷ 4 = 3 whether you're sharing among 4 people or making groups of 4. The arithmetic is identical; only the story changes. This means the division symbol (÷) captures both situations at once. Being able to recognize which story a word problem is telling — and pick the interpretation that makes the problem concrete — is the real skill this lesson develops.