5 questions to test your understanding
After a week of intense news coverage about plane crashes, a survey finds that people dramatically overestimate the annual number of aviation deaths compared to car accident deaths. What best explains this?
A researcher asks participants to vividly imagine picking up a coffee cup several times. A week later, the same participants are asked whether they actually picked up a coffee cup during that session. Compared to a control group that did no imagining, these participants are more likely to falsely remember picking up the cup. What does this demonstrate about frequency estimation?
Imagining an event vividly — even knowing you are only imagining it — can later increase your estimate of how often that event has actually occurred.
People who consume very little news media will have less accurate frequency estimates for rare events like plane crashes than people who follow the news closely, because they lack information.
Why is subjective familiarity a poor proxy for objective frequency, and what kinds of factors make it especially unreliable?