Why is marginal revenue less than price for a monopolist, and what does this imply about monopoly output relative to the competitive outcome?
Think about your answer, then reveal below.
Model answer: A monopolist faces a downward-sloping demand curve, so selling one more unit requires lowering price on all units already sold. MR = P - (price cut × existing quantity), which is always less than P. Since MR < P, setting MR = MC occurs at a lower quantity than the competitive P = MC condition. The monopolist produces less and charges more than would occur under competition, generating deadweight loss.
In perfect competition, each firm is a price taker — it can sell more without cutting its price, so MR = P. A monopolist cannot do this. The lost revenue on existing units (the price-reduction effect) makes each additional unit less profitable than its price suggests. This wedge between MR and P is the fundamental source of monopoly inefficiency.