What is the distinction between idiosyncratic risk and systematic risk, and why does rational market pricing only compensate investors for one of them?
Think about your answer, then reveal below.
Model answer: Idiosyncratic risk is firm-specific (e.g., a product recall, a management scandal) and can be eliminated by holding many uncorrelated assets. Systematic risk is market-wide (e.g., recessions, interest rate changes) and affects all assets simultaneously, so it cannot be diversified away. Rational markets only compensate for systematic risk because investors can cheaply eliminate idiosyncratic risk through diversification — there is no reward for bearing risk you could have eliminated for free.
This distinction is the conceptual foundation of the CAPM model you will study next. If markets are rational and diversification is cheap, the only risk that should earn a risk premium is the risk that cannot be diversified — systematic risk, measured by beta. An undiversified investor bearing idiosyncratic risk is not compensated for it; they are simply taking unnecessary risk.