Think about your answer, then reveal below.
Model answer: V/IV is the dominant of IV. In C major, IV is F major. The dominant seventh of F major is C7 (C-E-G-Bb), and C7 contains a Bb — a note chromatic to C major's scale.
Any dominant seventh chord includes a minor seventh above its root. F major's dominant is C7, whose seventh is Bb. Since Bb does not appear in C major's diatonic scale, it must be introduced as a chromatic pitch. This Bb is what gives V/IV its distinctive flatward pull and makes its resolution to IV sound convincing.